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A lot of SEA-consultants split their keywords into campaigns with only exact match keywords and campaigns with only modified broad match keywords. The Alpha Beta structure also needs that exact …
Last week I had the honour to work at some accounts for Groupe PSA. Part of the job was changing the campaign names according to very specific naming conventions for …
Ever wanted to incorporate weather data in your campaigns? This script will help you to turn data into action. It switches sitelink A for sitelink B when it’s raining. You …